We do hope you thoroughly enjoyed our last article on how to ensure efficiency of purpose in your business office environment. Like the essential criteria of the catering business, presentation is everything. The selling point is always this; good presentation skills always sell. In this short, inspirational note we deal briefly with the importance of good presentation when dealing directly with clients or potential employers. In lieu of the fact that many of you reading this note are seriously considering starting up your own new business, consideration is also given on how you deal with your staff, if any.
- Good presentation is art – In many commercial and home-based businesses, presentation is part and parcel of the trade. This could be considered a blessing in disguise for them but you would be amazed at just how many artists choose to ignore the importance of good business presentation skills.
- Catering presentations – For the professional caterer, it could be do or die if they don’t get their presentations right. From the first moment they have met their client, they need to put into stock how their unique culinary brands can be blended into the client’s commercial environment.
- How you should dress – This is an enduring rule that is never going to go away. Clients and business owners, no matter how small or large their businesses are, remain impressed by how men and women present themselves physically upon the first meeting. It is appreciated that a mark of respect is being accorded and there is also a great deal of personal affirmation coming from the business prospector who dresses well and appropriately for the occasion. Depending on this and the client, the dress code remains formal to smart casual, nothing less, nothing more.
- The important matter of greeting – This must not be overlooked. In fact, if you are still quite new to this formal, traditional greeting, why don’t you practice it with family, friends or colleagues? The handshake is firm, but never bone-crushingly overpowering or limp. It must exhume both personal confidence and respect for the client. The next article is going to discuss the matter of confidence when meeting a client or business partner for the first time.
Let us close this article on good, personal business presentation on an inspirational high by inviting you to have a little creative fun with your wardrobe. Initially, it might be a bit challenging if your current dress sense is nowhere close to how it should be on the business level. It can also be difficult if your budget is constrained and you are fretting over how or what to buy. The encouraging thing here is that when it comes to updating your wardrobe to include a more formal dress sense, you need not break the bank.
No matter how much you are making, you shouldn’t be spending a fortune in any event. Take a look at the world’s leading entrepreneurs, all billionaires a few times over, and with very few exceptions, and see how they dress before the public eye. You could easily be deceived into thinking that they are no less different from you. And that, indeed, is how they perceive you.