In this post we are going to talk to you about your new catering adventure. It means that I have done my job in the kitchen for now. You see, I was always a hands-on sort of bloke, never much of a teacher. But in time, as our business grew, my mates and catering peers told me that I had a soothing and reassuring voice over the telephone. I found that quite ironic because I can hardly hear a bloody word over the telephone.

Hiring the right catering staff

Which is why we decided from the first month of running the catering business to employ a receptionist. She did not need to be an expert on catering or food. She did, however, need to be experienced in customer service orientation, and that she was. Oh, and another thing, as old as I am today, I still cannot drive a van. So, you know what’s coming up. We hired a good driver too. He came with a good record, never had a single driving incident against his name. He was a driver all his life and his unblemished record was impeccable.

Leading from the front in the kitchen

So it seems that after a worthwhile and motivational introduction begging the question as to whether you really want to start your own catering business or not, and after leaving you with a few important tip-offs, we have ventured into new territory. I am quite pleased about that because it was my original intention. One of my traits is that I am rather a positive old chap. If I don’t utter a word, I tend to inspire the others in the kitchen purely through my actions.

See what the opposition is up to

But while actions do speak louder than words and good leaders, something you will need to be in this entrepreneurial line, lead by example, my bark is worse than my bite. In fact the only thing I bite into is the delicious food we have prepared and, I am not shy to admit this, the food that some of our competitors are famous for. You need to be able to smell the coffee at all times. Always see which way the wind is blowing, because you never know, you may just need to change tack every once in a while.

One of the best marketing tools for the catering business

People’s tastes change too. And it is up to you to tantalize their taste buds on a regular basis. While promoting your catering business to new and regular clients, take them samples of your genius for them to taste. As far as I am concerned, this has got to be one of the best marketing tools for the highly competitive catering business. So you know they loved my Burmese chicken curry the other day. It was piquantly flavored with the authentic ingredients of that region.

After delivering the goods, our driver did actually; we did not forget to hold back some batches to offer other clients. Oh, and our Muslim clients love this. They know that it is safe to eat and they are rather excited by what we offered them. It was something unique and we were able to improvise from the original recipe in order to cater for cultural traditions and religion.

Listen to your clients

I needed a break. One of the best ways for me to let off steam is to have a hearty chat with those who are prepared to listen. That’s another important characteristic of the successful catering CEO. Never mind your own inspirational ideas. That’s fine. But do always be prepared to listen to your clients. If that’s all they want, be prepared to offer them burgers and fries too. But do it your way and blow them away with your unique flavorings.


In order for you to survive and thrive in the cutthroat and competitive universe of commercial and industrial business, good interpersonal business behavior is essential. The last article, which we sincerely hope you all enjoyed, dealt with matters related to how you conduct yourself in the workplace or business or customer services environments. This article will be more motivational than anything else. The reason is that while we advocate good business presentation skills during interpersonal meetings, it is rather a case of easier said than done.

Unfortunately, there are many who fear failure and find it difficult to relax in the company of others on formal levels. So, our mission here is to get all our new readers to relax as far possible. By relaxing does not mean you will be adopting any degree of complacency, far from it. Perhaps, it would also do well to suggest to you that there are exterior exercises you can implement in your personal life to help you to relax when you return to work, say, for argument’s sake, if you have aspersions towards running your own catering business someday.

  1. Exhuming confidence – This is not a matter of puffing yourself up with pride, but rather a case of showing your client, partner or business leader that you are, indeed, confident. When you are meeting someone for the first time, make sure that your posture is erect and the formal to smart casual clothing you are wearing fits perfectly and is comfortable.
  2. Knowing your business inside and out – One of the reasons why poor salesmen stutter and stumble their way through a product introduction is that they know very little about the product they are selling. If they had the self-belief and inherited belief in the product they were selling, they would have invested time in getting to know in detail how the product works before selling it.
  3. Direct eye contact – The client or business partner that picks this up about you will mark you positively. Not only is there a recognition that when you make sincere eye contact, you exhume confidence, an element of trust also sets in. The client, in his turn, also relaxes somewhat, but be warned, is not likely to drop his guard. Neither should you.
  4. Personal hygiene and good health – Enjoying good health leads to enjoying a better personal and business life. You need to make time in your schedule for some physical exercise and also make sure that your daily diet is balanced and healthy. Make sure that you are exceptionally hygienic. Not only will the client pick this up, you will be confident, self-assured and comfortable with your persona.
  5. Corporate pride – You well and truly need to believe in your ability to produce the best possible product. When you have produced the finished article, you truly have to take pride in it. By the time you are selling your goods and services to clients, the sincere pride in your work and products must be instantaneously recognized by the client. It is no use having a lack of belief because clients will quickly pick this up and won’t have the necessary confidence or conviction to take you up on your service or product.

If your small company has a corporate logo and staff are to wear uniforms, make sure that these are crisply clean as if brand new. When you greet clients, make sure that you wear your corporate badge with pride.

We do hope you thoroughly enjoyed our last article on how to ensure efficiency of purpose in your business office environment. Like the essential criteria of the catering business, presentation is everything. The selling point is always this; good presentation skills always sell. In this short, inspirational note we deal briefly with the importance of good presentation when dealing directly with clients or potential employers. In lieu of the fact that many of you reading this note are seriously considering starting up your own new business, consideration is also given on how you deal with your staff, if any.

  1. Good presentation is art – In many commercial and home-based businesses, presentation is part and parcel of the trade. This could be considered a blessing in disguise for them but you would be amazed at just how many artists choose to ignore the importance of good business presentation skills.
  2. Catering presentations – For the professional caterer, it could be do or die if they don’t get their presentations right. From the first moment they have met their client, they need to put into stock how their unique culinary brands can be blended into the client’s commercial environment.
  3. How you should dress – This is an enduring rule that is never going to go away. Clients and business owners, no matter how small or large their businesses are, remain impressed by how men and women present themselves physically upon the first meeting. It is appreciated that a mark of respect is being accorded and there is also a great deal of personal affirmation coming from the business prospector who dresses well and appropriately for the occasion. Depending on this and the client, the dress code remains formal to smart casual, nothing less, nothing more.
  4. The important matter of greeting – This must not be overlooked. In fact, if you are still quite new to this formal, traditional greeting, why don’t you practice it with family, friends or colleagues? The handshake is firm, but never bone-crushingly overpowering or limp. It must exhume both personal confidence and respect for the client. The next article is going to discuss the matter of confidence when meeting a client or business partner for the first time.

Let us close this article on good, personal business presentation on an inspirational high by inviting you to have a little creative fun with your wardrobe. Initially, it might be a bit challenging if your current dress sense is nowhere close to how it should be on the business level. It can also be difficult if your budget is constrained and you are fretting over how or what to buy. The encouraging thing here is that when it comes to updating your wardrobe to include a more formal dress sense, you need not break the bank.

No matter how much you are making, you shouldn’t be spending a fortune in any event. Take a look at the world’s leading entrepreneurs, all billionaires a few times over, and with very few exceptions, and see how they dress before the public eye. You could easily be deceived into thinking that they are no less different from you. And that, indeed, is how they perceive you.


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